Engage with potential clients
Engage visitors 24/7 with an AI assistant that qualifies intent, validates contact info, and captures lead details automatically.
- instant answers
- 24/7
- visitors served
- 90M
AI Assistant
Convert your website visitors into customers through engaging AI conversations — booked appointments, qualified leads, and intelligent follow-up, 24/7.
Trusted by leading U.S. brokerages and teams








About Roof AI
Solutions
Roof AI transforms your brokerage website into a 24/7 interactive sales engine that engages visitors, qualifies buyers, and connects them with your team.
Engage visitors 24/7 with an AI assistant that qualifies intent, validates contact info, and captures lead details automatically.
Prioritize and connect your most interested leads to the right agent in real time via email or direct CRM integration.
Send personalized property recommendations and timely campaigns that keep your brand top-of-mind and move prospects toward buying.
Automatically send follow-ups, confirm contact, and alert your team if someone wasn't reached. No more leads falling through the cracks.
Features
Buyers search the way they speak. Roof AI connects to your MLS and returns accurate, real-time results — no filters, no friction.
Explore natural language search →Every question answered. Roof AI turns static pages into interactive experiences, engaging visitors about listings, neighborhoods, and more in real time.
Explore AI conversations →Your data, your voice. Roof AI learns from your CRM, MLS feeds, and brand identity so every answer represents your business authentically.
Explore integrations →Built for brokerages
Roof AI is designed around brokerage realities: lead routing, listing data, customer service, ancillary services, and the need to turn digital engagement into measurable revenue.
Convert more leads from every conversation, and turn your engagement into measurable growth.
We've worked hand-in-hand with brokerages to turn their data and conversations into real results.
Grow your business without the headcount. Roof AI automates appointment booking and core-service upselling so you can scale efficiently.
How people shop
Buyers move between listing questions, neighborhood context, timing, financing, and showings in the same conversation. Roof AI keeps those signals connected so your website feels responsive instead of static.
AI that flows naturally with each user's needs, keeping conversations relevant, helpful, and on-brand.
Handles multiple goals at once, from answering questions to qualifying intent and routing leads.
From restaurants to nightlife, Roof AI brings neighborhood context into every search and conversation.
Fetches accurate, up-to-date answers from across the web for every buyer question.
Customer outcomes
Leading brokerages use Roof AI to qualify more buyers, save their teams time, and turn website engagement into measurable growth.
7.5% Discover how Briggs Freeman Sotheby’s International Realty used Roof AI’s conversational assistant to remove friction in the buyer journey.
71% One of the largest brokerages across the tri-state area uses Roof AI to increase their website lead capture by 71%.
95% An Alabama-based brokerage nearly doubles its internet lead capture.







Resources
We analyzed over 1,000 late-night real estate chatbot messages. The questions were practical, specific, and very human.
AI SEO consultant Lee Beirne explains why brokerage listing pages built for browsing fail high-intent buyers, and what AI search demands instead.
Joe Wilhelmy joins Roof AI as Chief Technology Officer. A conversation about his career in real estate, data, and AI.
Responsiveness is the real brokerage advantage, but AI is the only way to deliver it at scale. Here's what the data says and why that matters.
Your brokerage website is getting less traffic. Here's what's actually happening – and what to do next.
Most buyers search for homes at night, but most brokerages go dark at 5 p.m. Here's what that gap is actually costing you.
Your agents are funding Zillow – and your own website is paying the price. Here's why, and what to do about it.
Compare ISA teams and AI automation on cost, coverage, conversion, and compliance to pick the right mix for you.
Real estate marketing strategies to generate qualified leads, including SEO, PPC, nurture, retargeting, and follow-up.
Use this framework to qualify real estate leads, score intent, and route follow-up fast, so your team spends time on deals that close.