AI Assistant

Close more real estate deals

Convert your website visitors into customers through engaging AI conversations — booked appointments, qualified leads, and intelligent follow-up, 24/7.

Trusted by leading U.S. brokerages and teams

  • RE/MAX
  • The Keyes Company
  • Edina Realty
  • Long Realty
  • Baird & Warner
  • Briggs Freeman Sotheby's
  • Coldwell Banker HP&W
  • Harry Norman

Solutions

Meet your AI-powered lead engine

Roof AI transforms your brokerage website into a 24/7 interactive sales engine that engages visitors, qualifies buyers, and connects them with your team.

Engage

Engage with potential clients

Engage visitors 24/7 with an AI assistant that qualifies intent, validates contact info, and captures lead details automatically.

Engage with potential clients
instant answers
24/7
visitors served
90M
Book

Book more appointments

Prioritize and connect your most interested leads to the right agent in real time via email or direct CRM integration.

Book more appointments
more showings booked
3.5x
more qualified leads
4x
Nurture

Stay top of mind

Send personalized property recommendations and timely campaigns that keep your brand top-of-mind and move prospects toward buying.

Stay top of mind
leads generated
1.3M
hours saved weekly
11
Follow up

Follow-up at the right time

Automatically send follow-ups, confirm contact, and alert your team if someone wasn't reached. No more leads falling through the cracks.

Follow-up at the right time
lead-to-close rate
7.5%
reported ROI
10x

Features

See how Roof AI delivers better customer experiences and measurable value that set us apart.

Natural Language Search

Buyers search the way they speak. Roof AI connects to your MLS and returns accurate, real-time results — no filters, no friction.

Explore natural language search →

AI conversations

Every question answered. Roof AI turns static pages into interactive experiences, engaging visitors about listings, neighborhoods, and more in real time.

Explore AI conversations →

Integrations

Your data, your voice. Roof AI learns from your CRM, MLS feeds, and brand identity so every answer represents your business authentically.

Explore integrations →

Built for brokerages

Revenue, realty experience, and services in one connected system.

Our customers

Roof AI is designed around brokerage realities: lead routing, listing data, customer service, ancillary services, and the need to turn digital engagement into measurable revenue.

Drive revenue through engagement

Convert more leads from every conversation, and turn your engagement into measurable growth.

Years of realty experience built in

We've worked hand-in-hand with brokerages to turn their data and conversations into real results.

Sell your services

Grow your business without the headcount. Roof AI automates appointment booking and core-service upselling so you can scale efficiently.

How people shop

Reimagined for how people shop for homes.

Buyers move between listing questions, neighborhood context, timing, financing, and showings in the same conversation. Roof AI keeps those signals connected so your website feels responsive instead of static.

Adaptive conversations

AI that flows naturally with each user's needs, keeping conversations relevant, helpful, and on-brand.

Adaptive conversations product preview

Intelligent multitasking

Handles multiple goals at once, from answering questions to qualifying intent and routing leads.

Intelligent multitasking product preview

Local insights

From restaurants to nightlife, Roof AI brings neighborhood context into every search and conversation.

Local insights product preview

Real-time web search

Fetches accurate, up-to-date answers from across the web for every buyer question.

Real-time web search product preview
Explore how it works

Customer outcomes

We focus on delivering measurable outcomes. Here's what our customers have to say.

Leading brokerages use Roof AI to qualify more buyers, save their teams time, and turn website engagement into measurable growth.

7.5%

Briggs Freeman

Discover how Briggs Freeman Sotheby’s International Realty used Roof AI’s conversational assistant to remove friction in the buyer journey.

71%

BHHS Fox & Roach

One of the largest brokerages across the tri-state area uses Roof AI to increase their website lead capture by 71%.

95%

RealtySouth

An Alabama-based brokerage nearly doubles its internet lead capture.

Resources

Latest brokerage growth insights