Our mission

Roof AI is on a mission to help real estate brokerages reclaim their market.

Times have changed — and so have customer behaviors. Today's buyers start online and expect instant responses, personalized recommendations, and seamless experiences.

Brokerages & teams: 100+
Years in real estate (since 2016): 9+
Home-buyer interactions: 90M
Lead-to-close rate: 7.5%

Our story

Built in Montreal, trusted by leading US brokerages since 2016

Our story didn't start in a garage like most startups.

When our cofounder Michel was working at a local brokerage firm, he noticed a problem: he was generating leads that agents never followed up on. The handoff was broken — money was being spent, leads were coming in, and nothing was happening with them.

Pierre was part of a tech incubator, looking to build something meaningful. When he and Michel connected, they realized they'd found a real problem worth solving and worked on building Roof AI's data models. Along with Jean-François, who laid down the tech foundation the company would be built upon, the three started small by constantly testing and iterating.

Today, Roof AI is a leading technology provider in the real estate industry, built on an unwavering commitment to solving real problems for brokerages.

What we believe

Mission alignment

Every decision is filtered through our mission to empower local brokers, teams, and agents with the best tools to reclaim control of their market — online and offline. If it doesn't serve that purpose, we don't build it.

Customer-centered truth

We earn trust through our clients' success, not just bold claims. Our best clients see us as true partners instead of just vendors, which is why our product direction is based on solving the biggest problems they face — with transparency and authenticity built in.

Clarity

We value precision and simplicity over feature sprawl. We solve real problems for our customers without chasing trends. If it doesn't move the broker's bottom line, it's not a priority.

Founder discipline

We build based on first principles, not by copying competitors. For us, being bootstrapped means prioritizing longevity over appearance.

Best In Class

Ranked by the Real Estate Almanac

Live chat
Lead routing & management
Automated Consumer Engagement

Recognition

Recognized among the industry's top technology

Roof AI is proud to be named to the T360 Tech200 — a list of the most influential technology companies shaping real estate.

Meet our team

Pierre Sabbagh

Co-founder & CEO

Pierre builds the future of real estate through intuitive, AI-driven systems. Driven by a mission, on the clock and off — he sets lap times in sim racing.

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