Free
$0 $0 forever
Start turning website traffic into leads.
- Site-wide AI chat
- Basic lead capture
- Email notifications
- Instant answers 24/7
- Up to 5 leads / month
Pricing
Start free. Scale as you grow.
No setup fees. No credit card required.
Core
$349 $299 /mo
Capture every inquiry automatically, 24/7.
- Everything in Free
- Lead routing
- Unlimited leads
- Neighborhood and market insights
- Auto-resolves common questions
Intelligence
$749 $599 /mo
Leads arrive pre-qualified with intent, timeline, and financing status.
- Everything in Core
- Advanced lead segmentation
- AI-qualified leads
- Lead engagement analytics
- Automated follow-up
Full service
Custom Custom annual only
Run your entire lead operation from a single system.
- Everything in Intelligence
- Multi-office deployment
- Custom AI training
- CRM integrations
- Capture mortgage leads
Trusted by leading U.S. brokerages and teams
Compare plans
Capture every lead
Always-on AI, on every page of your website
-
Site-wide AI conversations
- Core
- Included
- Intelligence
- Included
- Full service
- Included
-
Unlimited leads per month
- Core
- Included
- Intelligence
- Included
- Full service
- Included
-
Instant answers, 24/7
- Core
- Included
- Intelligence
- Included
- Full service
- Included
-
Basic lead profiles
- Core
- Included
- Intelligence
- Included
- Full service
- Included
AI built for real estate
Trained on local real estate — not just another generic chatbot
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Local area insights
- Core
- Included
- Intelligence
- Included
- Full service
- Included
-
Real estate and mortgage knowledge base
- Core
- Included
- Intelligence
- Included
- Full service
- Included
-
Automated customer service resolution
- Core
- Included
- Intelligence
- Included
- Full service
- Included
Send leads to the right agent quickly
From inquiry to assignment without the back-and-forth
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Instant email lead notifications
- Core
- Included
- Intelligence
- Included
- Full service
- Included
-
Lead routing via email parsing
- Core
- Included
- Intelligence
- Included
- Full service
- Included
-
Custom routing rules (CRM, lead router, custom logic)
- Core
- Not included
- Intelligence
- Add-on
- Full service
- Included
Track what's working
Full visibility into your lead pipeline — no spreadsheets needed
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Weekly email summary report
- Core
- Included
- Intelligence
- Included
- Full service
- Included
-
Reporting dashboard
- Core
- Not included
- Intelligence
- Included
- Full service
- Included
-
Lead engagement analytics
- Core
- Not included
- Intelligence
- Included
- Full service
- Included
Understand every lead's intent
Categorize leads before they hit your inbox
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Advanced lead segmentation
- Core
- Not included
- Intelligence
- Included
- Full service
- Included
-
Book showing requests
- Core
- Not included
- Intelligence
- Included
- Full service
- Included
-
Property inquiries
- Core
- Not included
- Intelligence
- Included
- Full service
- Included
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Property search request
- Core
- Not included
- Intelligence
- Included
- Full service
- Included
-
General inquiries
- Core
- Not included
- Intelligence
- Included
- Full service
- Included
Advanced lead qualification
Your agents spend time on leads that are actually ready to move
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Financing status
- Core
- Not included
- Intelligence
- Included
- Full service
- Included
-
Timeline to buy or sell
- Core
- Not included
- Intelligence
- Included
- Full service
- Included
-
Agent representation status
- Core
- Not included
- Intelligence
- Included
- Full service
- Included
-
Seller lead capture
- Core
- Not included
- Intelligence
- Included
- Full service
- Included
-
Home search preferences
- Core
- Not included
- Intelligence
- Included
- Full service
- Included
-
Showing preferences
- Core
- Not included
- Intelligence
- Included
- Full service
- Included
-
Returning visitor and listing view history
- Core
- Not included
- Intelligence
- Included
- Full service
- Included
-
Selling criteria
- Core
- Not included
- Intelligence
- Included
- Full service
- Included
Keep leads warm automatically
Automated follow-up that keeps leads moving
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Automated lead escalations
- Core
- Not included
- Intelligence
- Included
- Full service
- Included
-
Automated lead follow-up sequences
- Core
- Not included
- Intelligence
- Included
- Full service
- Included
-
Smart property recommendations
- Core
- Not included
- Intelligence
- Not included
- Full service
- Included
-
Pre-approval nurture campaigns
- Core
- Not included
- Intelligence
- Not included
- Full service
- Included
-
Cross-sell campaigns
- Core
- Not included
- Intelligence
- Not included
- Full service
- Included
Connect your listings and data
Built to work with your MLS, property data, and agent roster
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Natural language search
- Core
- Not included
- Intelligence
- Not included
- Full service
- Included
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Live property look-up
- Core
- Not included
- Intelligence
- Not included
- Full service
- Included
-
Personalized listing recommendations
- Core
- Not included
- Intelligence
- Not included
- Full service
- Included
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AI agent roster search
- Core
- Not included
- Intelligence
- Not included
- Full service
- Included
Built for your brokerage
Everything you need to recruit, customize, and scale — your way
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Qualify agent prospects on your site
- Core
- Not included
- Intelligence
- Not included
- Full service
- Included
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Custom workflows and integrations
- Core
- Not included
- Intelligence
- Not included
- Full service
- Included
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Custom branding
- Core
- Not included
- Intelligence
- Not included
- Full service
- Included
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Brokerage-wide onboarding and training
- Core
- Not included
- Intelligence
- Not included
- Full service
- Included
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Dedicated success manager
- Core
- Not included
- Intelligence
- Not included
- Full service
- Included
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SLA and priority support
- Core
- Not included
- Intelligence
- Not included
- Full service
- Included
Mortgage
Capture and convert mortgage leads automatically
-
Capture and qualify mortgage leads
- Core
- Not included
- Intelligence
- Add-on
- Full service
- Included
-
Instant mortgage lead routing
- Core
- Not included
- Intelligence
- Not included
- Full service
- Included
-
Custom workflows and integrations
- Core
- Not included
- Intelligence
- Not included
- Full service
- Included
Website add-ons
Expand your reach
For brokerages running multiple brands, offices, or agent sites. Talk to sales to request pricing.
Multi-brand support
Run multiple brands — each with its own branding, routing, and workflows — under one account.
Multi-website support
Manage multiple brand experiences (branding, routing, workflows) under one umbrella.
Agent pages and domain add-ons
Extend coverage to agent subdomains or additional domains.
Trusted by the top U.S. brokerages and teams
“We are a company built on luxury service, and this must extend to the digital space. In this 'instant economy', you need a solution that immediately addresses the user needs and wants while delivering a premium and personalized customer experience.”
Luke Trigwell
Chief Operating Officer, Harry Norman
“Over the course of 12 months, Roof AI helped us convert hundreds of buyer leads through showing requests on the brokerage's corporate website. 7.5% of those ended up in closed transactions leading to a 10x ROI.”
Will Stokes
Chief Technology Officer, Briggs Freeman
“Roof makes business happen. It makes the consumer feel good and not pushed in any way until they're ready. The focus of our company has always been on customer service and raising that bar, and Sunny has allowed us to ensure our customers are immediately engaged.”
Ann King
President, BHHS Florida Network
“In addition to experiencing an immediate increase in referrals vetted, we also learned quickly about the ability to introduce these consumers to other products and services including mortgage. Definitely excited to see how much Roof AI has meant to us down the road as we grow with them strategically.”
Jonathan Cohen
VP Relocation Services & Business Strategy, Realty South
“We are excited to offer visitors to EdinaRealty.com another level of support in the home search or sale process. With Emma, we're able to provide personalized assistance in real-time as a complement to our local customer care team and our market-leading Realtors.”
Greg Mason
Chief Executive Officer, Edina Realty Home Services
“We are, and always will be, a relationship-focused organization. Roof is another example of how we can utilize technology to enable and enhance the rich relationship between our agents and clients. We seek out technology that not only delivers a great experience, but that also integrates well with the tools that we already provide, all while having a positive and real impact on our bottom line.”
Jenni Bonura
Chief Executive Officer, Harry Norman Realtors
“We chose Roof AI for its seamless integration with the MLS. When a consumer who values anonymity uses the chatbot to ask specific questions — like whether a house has electric or gas heating — the system pulls data from the MLS and provides immediate answers. This responsiveness builds trust and makes consumers more likely to engage with the brokerage.”
Dean Rouso
SVP Strategic Innovation, Baird & Warner
“Our digital presence and online customer experience is very important to us. Roof helps us elevate the consumer experience and engagement on our website by providing a personalized and tailored experience right from the moment that they interact with our brand, which translates into more business opportunities for Long Realty.”
Kevin Kaplan
Chief Operating Officer, Long Realty
“With the help of Roof, we bring the best to our customers and support them through their homeownership journey, by personalizing the experience to each and every one of them. Roof has been live on our site for more than 6 months now and since its launch, we've been seeing a steady increase in opportunities generated every month.”
Rajeev Sajja
SVP Digital Marketing & Innovation, BHHS Fox & Roach
“Most buyers, sellers and renters begin their search in a digital space, and it is important to us to meet our clients where they are. We enlisted Roof to build our own digital real estate assistant to provide a high level of personalized service that makes the experience unique for each and every visitor. Roof is going to help us do just that.”
Diane Glass
Chief Executive Officer, BHHS Chicago
“The Keyes Company is thrilled for the launch of Roof. We will provide the best personalized experience, ensuring exceptional service and instant answers to buyer questions, keeping them engaged and fostering trust.”
Wendi Iglesias
Chief Information Officer, The Keyes Company
- Home-buyer interactions
- 90M
- Weekly hours saved
- 18+
- More qualified leads
- 4x
- Lead-to-close rate
- 7.5%
FAQs
What's included in the Free tier? +
The Free tier lets you try Roof AI at no cost and with no credit card required. You get AI chat across your website, real-time listing Q&A, lead profiles, and email lead notifications. The only limit is that you can capture up to 5 leads per month. When you're ready for unlimited lead capture and the full Core feature set, you can upgrade at any time.
What happens when I hit the Free tier lead limit? +
Once you reach your 5 lead monthly limit, Roof AI will stop appearing on your site for you and your visitors until the limit resets at the start of the next month. There's no limit on conversations or chat volume — only on leads captured.
Is there a contract or minimum commitment? +
The Free tier is free forever with no commitment required. Paid plans are available on either a quarterly or monthly term: Monthly plans let you try Roof AI and see if it's the right fit for you. Quarterly plans give you a discounted price over the monthly plan.
Do you charge setup or onboarding fees? +
No, there are no setup or onboarding fees on any of our plans.
How do I upgrade or change plans? +
You can upgrade directly from your account at any time, through your assistant settings. When you upgrade, your script install stays the same — there's nothing to reinstall and no setup to redo. Your new plan takes effect as soon as your payment is confirmed. If you're not sure which plan is the right fit, reach out to us and we'll help point you in the right direction.
Are there limits on conversations or chat volume? +
There are no limits on conversations or chat volume on any plan. The only limit is for the Free plan, where teams and brokerages are given a total of five leads per month.