From traffic to transactions

Our AI assistant engages users for longer, leading to better outcomes for your brokerage, with less work.

Built around your customer journey

01 Search that speaks human

Let buyers find their dream home in their own words. Roof AI's natural language search connects directly to your MLS for real-time, accurate results — no filters, no friction.

02 Smarter conversations

Roof AI transforms static pages into dynamic, interactive experiences. Visitors can ask about property details, neighborhood insights, and even real estate knowledge all through natural conversation.

03 Your data, your voice

Roof AI connects with your brokerage's systems to learn from your MLS feeds, agent roster, and brand identity. The result is an assistant that represents your business authentically and answers with precision.

Trusted by leading U.S. brokerages and teams

  • RE/MAX
  • The Keyes Company
  • Edina Realty
  • Long Realty
  • Baird & Warner
  • Briggs Freeman Sotheby's
  • Coldwell Banker HP&W
  • Harry Norman

Search that speaks human

Let buyers find their dream home in their own words. Roof AI's natural language search connects directly to your MLS for real-time, accurate results — no filters, no friction.

Instant understanding

Roof AI interprets context and intent to deliver relevant results instantly.

Simple insights

Every query provides valuable insight into what visitors want, so your team can follow up smarter.

Explore Search that speaks human →

Smarter conversations

Roof AI transforms static pages into dynamic, interactive experiences. Visitors can ask about property details, neighborhood insights, and even real estate knowledge all through natural conversation.

Context aware

Conversationally answers questions about listings, neighborhoods, schools, and local life.

Real estate expert

Delivers real estate expertise instantly, with no agent intervention required for common questions.

Explore Smarter conversations →

Your data, your voice

Roof AI connects with your brokerage's systems to learn from your MLS feeds, agent roster, and brand identity. The result is an assistant that represents your business authentically and answers with precision.

Perfect matches

Automatically matches buyers with the right agents, listings, and next steps.

Knows your brand

Understands your agents, offices, services, and market presence so answers feel like your brokerage.

Explore Your data, your voice →

FAQs

What type of feeds are supported? +

Roof AI supports both types of IDX feeds: RETS or RESO Web API. Roof AI does not support personal website feeds.

Which area types are supported / unsupported? +

Areas such as cities, communities and neighborhoods are supported. HOAs, points of interests, condo buildings, golf clubs, etc, cannot be supported.

Do you support commercial property searches? +

No, Roof AI does not currently support commercial property search.

What happens if the AI assistant can't answer? +

Your AI assistant will capture the contact information of the lead and notify you by email to reach out to them.

Can someone on my team take over the chat? +

No, Roof AI does not support human live chat. All conversations are generated by Roof's AI engine. Whenever human intervention is needed, your AI assistant will send your customer care team an email notification with all the lead's contact information.

What formats are supported for agent roster feeds? +

Roof AI can fetch the agent roster data from an API, a simple URL or SFTP link. This feed is updated automatically twice per day (early morning and late evening).

Can the property recommendations cadence be customized? +

Cadence cannot be changed and cannot be customized. This was built and tested on proven consumer data and behaviour across our entire network. Renter property recommendations will stop after 3 months, while buyer property recommendations will stop after 1 year.

Can email follow-up email time be customized? +

Follow-up time is customizable, and can range between 1-3 hours during business hours. If a request is sent during off-hours, the follow-up is sent the next day during business hours. You also have the option to opt-out of email follow-ups altogether.

Resources

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