Engage your visitors
Turn every visit into a conversation, and every conversation into a lead. Roof AI turns your existing visitors into real conversations and qualified leads automatically, 24/7.
Your website is your biggest missed opportunity
Most brokerage websites show listings but don't engage. Visitors browse, then bounce in search of real interaction.
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Forms don't work
Static contact forms ask for info without offering any value. This is why brokerage sites lose over 99% of their traffic without ever capturing a single lead.
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Your competitors offer a smarter experience
Portal sites offer digital experiences that attract home-shoppers. Your website should exceed that sophistication.
Make your visitors feel heard
Your AI assistant greets every visitor with a friendly, personalized conversation, helping them search, explore, and learn naturally. It builds trust by offering value from the very first interaction.
Natural conversations
Let your visitors guide the conversation the way they speak. Instead of ticking boxes, let them tell you what they want in their own language. Your AI assistant can find matches instantly, and builds trust through genuine interaction.
From anonymous traffic to active conversations
Every question becomes an opportunity to provide value and capture interest. By offering helpful info instead of demanding contact details, you turn browsers into engaged prospects.
Trusted by the top U.S. brokerages and teams
“We are a company built on luxury service, and this must extend to the digital space. In this 'instant economy', you need a solution that immediately addresses the user needs and wants while delivering a premium and personalized customer experience.”
“Over the course of 12 months, Roof AI helped us convert hundreds of buyer leads through showing requests on the brokerage's corporate website. 7.5% of those ended up in closed transactions leading to a 10x ROI.”
“Roof makes business happen. It makes the consumer feel good and not pushed in any way until they're ready. The focus of our company has always been on customer service and raising that bar, and Sunny has allowed us to ensure our customers are immediately engaged.”
“In addition to experiencing an immediate increase in referrals vetted, we also learned quickly about the ability to introduce these consumers to other products and services including mortgage. Definitely excited to see how much Roof AI has meant to us down the road as we grow with them strategically.”
“We are excited to offer visitors to EdinaRealty.com another level of support in the home search or sale process. With Emma, we're able to provide personalized assistance in real-time as a complement to our local customer care team and our market-leading Realtors.”
“We are, and always will be, a relationship-focused organization. Roof is another example of how we can utilize technology to enable and enhance the rich relationship between our agents and clients. We seek out technology that not only delivers a great experience, but that also integrates well with the tools that we already provide, all while having a positive and real impact on our bottom line.”
“We chose Roof AI for its seamless integration with the MLS. When a consumer who values anonymity uses the chatbot to ask specific questions — like whether a house has electric or gas heating — the system pulls data from the MLS and provides immediate answers. This responsiveness builds trust and makes consumers more likely to engage with the brokerage.”
“Our digital presence and online customer experience is very important to us. Roof helps us elevate the consumer experience and engagement on our website by providing a personalized and tailored experience right from the moment that they interact with our brand, which translates into more business opportunities for Long Realty.”
“With the help of Roof, we bring the best to our customers and support them through their homeownership journey, by personalizing the experience to each and every one of them. Roof has been live on our site for more than 6 months now and since its launch, we've been seeing a steady increase in opportunities generated every month.”
“Most buyers, sellers and renters begin their search in a digital space, and it is important to us to meet our clients where they are. We enlisted Roof to build our own digital real estate assistant to provide a high level of personalized service that makes the experience unique for each and every visitor. Roof is going to help us do just that.”
“The Keyes Company is thrilled for the launch of Roof. We will provide the best personalized experience, ensuring exceptional service and instant answers to buyer questions, keeping them engaged and fostering trust.”
Ready to engage your visitors?
Talk to our team and discover how Roof AI can transform your real estate operations.
FAQs
How is Roof AI different from traditional chat widgets or lead forms? +
Roof AI gives your website natural language capabilities that educate and engage visitors, turning conversations into qualified leads and delivering real value, not just collecting contact details.
Does the AI assistant engage every visitor or only high-intent ones? +
Every visitor is engaged, but Roof routes high-intent leads based on your business rules while lower-intent leads are nurtured until they're ready to take the next step.
What types of questions can the AI assistant answer on our website? +
From property searches to buying process questions, the AI assistant understands real estate-specific queries, using MLS and brokerage data to provide accurate answers.
Can the assistant handle multiple visitors at once? +
Yes. Roof's AI assistant can engage thousands of visitors simultaneously, providing instant, consistent service across all active sessions.
How soon can we start seeing results after enabling Roof AI? +
Roof AI assistant starts converting leads on day one — with most brokerages seeing a measurable lift in engagement and lead volume within the first few weeks after deployment.