Turn website visits into closings

Our AI assistant has helped over a million Americans, and generated more leads for brokerages.

Built around your customer journey

01 Engage your visitors

Your Roof AI assistant turns website visits into real conversations that capture context, contact details, and intent 24/7 so your team can respond with confidence.

02 Book qualified appointments

Schedule qualified appointments for high-intent leads and connect them with the right agent.

03 Nurture potential clients

Stay top-of-mind with timely, relevant outreach. Roof AI keeps your brand present long after the first interaction, automatically sending the right property alerts and updates at the right time to move leads along.

Trusted by leading U.S. brokerages and teams

  • RE/MAX
  • The Keyes Company
  • Edina Realty
  • Long Realty
  • Baird & Warner
  • Briggs Freeman Sotheby's
  • Coldwell Banker HP&W
  • Harry Norman

Engage your visitors

Your Roof AI assistant turns website visits into real conversations that capture context, contact details, and intent 24/7 so your team can respond with confidence.

Passive to active

Turn anonymous website traffic into qualified conversations with visitors who are ready to take the next step.

More natural search

Let buyers ask for homes the way they actually speak, then guide them toward relevant listings and next steps.

Explore Engage your visitors →

Book qualified appointments

Schedule qualified appointments for high-intent leads and connect them with the right agent.

Fast replies

Respond instantly when buyer intent is highest, even outside office hours.

Auto-qualification

Capture timeline, budget, financing, and contact details before routing the lead.

Explore Book qualified appointments →

Nurture potential clients

Stay top-of-mind with timely, relevant outreach. Roof AI keeps your brand present long after the first interaction, automatically sending the right property alerts and updates at the right time to move leads along.

Personal and relevant

Keep every follow-up connected to the visitor's search behavior and preferences.

Upsell services

Introduce mortgage, relocation, and brokerage services when they naturally fit the conversation.

Explore Nurture potential clients →

Follow up intelligently

Close the loop on each inquiry and never let a hot lead go cold. Roof AI automatically tracks every interaction, flags missed opportunities, and helps your team re-engage qualified prospects before deals slip away.

Never lose a lead

Detect missed connections and automatically trigger the next best follow-up.

Track everything

Give managers visibility into conversations, escalations, and follow-up outcomes.

Explore Follow up intelligently →

Your visitors deserve to feel special

Turn every visit into a personalized, two-way conversation that makes visitors feel heard and keeps agents busy closing deals.

High intent leads

Roof AI syncs with your CRM to instantly qualify and route the best leads to the right agent, automatically.

Donut chart comparing high- and low-intent leads, with a high-intent lead routed to an agent.

Personalized alerts

Detect each client's preferences and activity, then send timely property alerts that match what they're looking for.

Personalization gauge showing a 92% match rate and 1,642 alerts sent to leads.

Sell your services

Introduce complementary services at the right time, adding long-term value for you and your clients.

Dashboard showing growth in mortgage pre-approvals and service upsells.

Ready to turn visits into closings?

Turn every visit into a personalized, two-way conversation that makes visitors feel heard and your agents busy closing deals.

FAQs

Is Roof AI a fit for my brokerage? +

Yes — Roof AI is built specifically for real estate brokerages. If your site receives healthy website traffic, Roof will help you engage with your visitors, qualify leads, and route them to the right agents automatically.

Why should I use an AI assistant? +

Because your website visitors expect real-time answers. Roof's AI assistant greets every visitor, helps them find listings, answers their questions, and connects them with agents — instantly.

Is Roof AI easy to set-up? +

Very. Roof AI connects directly to your website, CRM, and MLS feed, and our team handles the onboarding for you. Most brokerages are live within 2-3 weeks, with minimal effort from your IT or marketing team.

Does the AI assistant make mistakes? +

Roof AI is built with real estate-specific guardrails, Fair Housing compliance checks, and human oversight tools. It only answers within its knowledge base — MLS data, your listings, and your brokerage content.

Can I train my AI assistant to learn my business? +

Yes. Your assistant is trained on your brokerage data — your listings, agent bios, brand tone, and services — so it reflects your voice and values in every conversation.

Resources

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