High intent leads
Roof AI syncs with your CRM to instantly qualify and route the best leads to the right agent, automatically.
Our AI assistant has helped over a million Americans, and generated more leads for brokerages.
Built around your customer journey
Your Roof AI assistant turns website visits into real conversations that capture context, contact details, and intent 24/7 so your team can respond with confidence.
Schedule qualified appointments for high-intent leads and connect them with the right agent.
Stay top-of-mind with timely, relevant outreach. Roof AI keeps your brand present long after the first interaction, automatically sending the right property alerts and updates at the right time to move leads along.
Trusted by leading U.S. brokerages and teams








Customer proof
Your Roof AI assistant turns website visits into real conversations that capture context, contact details, and intent 24/7 so your team can respond with confidence.
Turn anonymous website traffic into qualified conversations with visitors who are ready to take the next step.
Let buyers ask for homes the way they actually speak, then guide them toward relevant listings and next steps.
Schedule qualified appointments for high-intent leads and connect them with the right agent.
Respond instantly when buyer intent is highest, even outside office hours.
Capture timeline, budget, financing, and contact details before routing the lead.
Stay top-of-mind with timely, relevant outreach. Roof AI keeps your brand present long after the first interaction, automatically sending the right property alerts and updates at the right time to move leads along.
Keep every follow-up connected to the visitor's search behavior and preferences.
Introduce mortgage, relocation, and brokerage services when they naturally fit the conversation.
Close the loop on each inquiry and never let a hot lead go cold. Roof AI automatically tracks every interaction, flags missed opportunities, and helps your team re-engage qualified prospects before deals slip away.
Detect missed connections and automatically trigger the next best follow-up.
Give managers visibility into conversations, escalations, and follow-up outcomes.
Turn every visit into a personalized, two-way conversation that makes visitors feel heard and keeps agents busy closing deals.
Roof AI syncs with your CRM to instantly qualify and route the best leads to the right agent, automatically.
Detect each client's preferences and activity, then send timely property alerts that match what they're looking for.
Introduce complementary services at the right time, adding long-term value for you and your clients.
Turn every visit into a personalized, two-way conversation that makes visitors feel heard and your agents busy closing deals.
Yes — Roof AI is built specifically for real estate brokerages. If your site receives healthy website traffic, Roof will help you engage with your visitors, qualify leads, and route them to the right agents automatically.
Because your website visitors expect real-time answers. Roof's AI assistant greets every visitor, helps them find listings, answers their questions, and connects them with agents — instantly.
Very. Roof AI connects directly to your website, CRM, and MLS feed, and our team handles the onboarding for you. Most brokerages are live within 2-3 weeks, with minimal effort from your IT or marketing team.
Roof AI is built with real estate-specific guardrails, Fair Housing compliance checks, and human oversight tools. It only answers within its knowledge base — MLS data, your listings, and your brokerage content.
Yes. Your assistant is trained on your brokerage data — your listings, agent bios, brand tone, and services — so it reflects your voice and values in every conversation.
Resources
We analyzed over 1,000 late-night real estate chatbot messages. The questions were practical, specific, and very human.
AI SEO consultant Lee Beirne explains why brokerage listing pages built for browsing fail high-intent buyers, and what AI search demands instead.
Joe Wilhelmy joins Roof AI as Chief Technology Officer. A conversation about his career in real estate, data, and AI.
Responsiveness is the real brokerage advantage, but AI is the only way to deliver it at scale. Here's what the data says and why that matters.
Your brokerage website is getting less traffic. Here's what's actually happening – and what to do next.
Most buyers search for homes at night, but most brokerages go dark at 5 p.m. Here's what that gap is actually costing you.
Your agents are funding Zillow – and your own website is paying the price. Here's why, and what to do about it.
Compare ISA teams and AI automation on cost, coverage, conversion, and compliance to pick the right mix for you.
Real estate marketing strategies to generate qualified leads, including SEO, PPC, nurture, retargeting, and follow-up.
Use this framework to qualify real estate leads, score intent, and route follow-up fast, so your team spends time on deals that close.