MLS-aware answers
Respond with current listing facts and local search context.
Key differences of real estate chatbots
Structurely vs. Roof AI
See why Roof AI is the smarter choice for real estate teams than Structurely in 2026. Review all features quickly with a straightforward table layout.
Customer proof
We're built for real estate brokerages who want to optimize qualification, nurture, and capture.
- More qualified leads
- 4x
- Lead-to-close rate
- 7.5%
- Leads generated
- 1.3M
- More showings booked
- 3.5x
Data layer
Personalization powered by your data
Roof AI connects listing data, brand knowledge, agent rosters, and lead context so the assistant feels like an extension of your brokerage instead of another disconnected widget.
Explore integrationsBrand memory
Reflect services, offices, tone, and team structure in every reply.
Agent handoff
Match leads to the right people with useful conversation history.
System fit
Keep the assistant connected to the tools teams already use.
See how Roof AI compares to Structurely
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Real estate knowledge directly in chat
Delivers real estate know-how in chat and reduces the need to search multiple sites for answers.
- Roof AI
- Included
- Structurely
- Not specified
-
Delivers value before asking for contact information
Starts with help and guidance, then captures info when the visitor is ready.
- Roof AI
- Included
- Structurely
- Not included
-
Behavioral-driven nurture and relevant email follow-up
Aligns nurturing to visitor intent so outreach feels helpful, not generic.
- Roof AI
- Included
- Structurely
- Not included
-
Promote additional services at the right time
Recommends additional services when they fit the visitor’s needs and stage.
- Roof AI
- Included
- Structurely
- Not included
-
Guide visitors to the right next step
Suggests next steps that fit the visitor’s goals and stage in the journey.
- Roof AI
- Included
- Structurely
- Included
-
White-glove setup based on your needs
We take the lead on onboarding so your team stays focused while everything gets set up.
- Roof AI
- Included
- Structurely
- Included
-
Intelligent agent routing and handoffs
Supports agent matching so leads are routed according to fit, availability rules, and coverage.
- Roof AI
- Included
- Structurely
- Not included
-
Fair-housing guidance and safeguards
Adds guardrails for sensitive topics so responses remain appropriate and consistent.
- Roof AI
- Included
- Structurely
- Not specified
Customer proof
Considering Structurely?
See how Roof AI measures up and make the best decision for your real estate brokerage.
Talk to salesFAQs
Who's it for? +
Roof AI is for brokerages that want MLS-aware conversations on their website to capture intent and book appointments. Structurely is for teams that want an AI “ISA” to call/text/email leads across channels and route appointments or live transfers.
How does it work? +
Roof AI answers listing and buyer/seller questions 24/7 and drops booked meetings into your CRM from on-site chats. Structurely focuses on outbound and inbound outreach—AI calling, texting, and email nurture—with appointment setting and live phone transfers.
How is it priced? +
Roof AI is flat-rate per month with unlimited leads, so higher conversion doesn’t increase your bill. Structurely uses volume-based tiers (leads per month) and notes a setup fee and minimum term on its plans.