Engage earlier
Start useful conversations before a visitor fills out a form.
Better together
BoomTown and Roof AI
Turn more conversations into opportunities by pairing BoomTown alongside Roof AI in 2026. Understand how they work together to deliver more.
Customer proof
We don’t replace your stack – we make it work harder by increasing conversion at the top of the funnel.
- Home-buyer interactions
- 90M
- More qualified leads
- 4x
- Lead-to-close rate
- 7.5%
- Avg. engagement (min)
- 4.2
Workflow fit
AI that fits your real estate workflow
Roof AI works as the front door for buyer intent: it answers questions, captures context, and routes each conversation into the systems your brokerage already uses.
Explore solutionsKeep context
Preserve listing, search, and timeline details for agent follow-up.
Route cleanly
Move qualified leads into your existing CRM and team rules.
Measure outcomes
Tie conversations to appointments, showings, and revenue.
Why Roof works great with BoomTown
✓
Instant answers for real estate questions
Responds instantly to common real estate questions and keeps the visitor moving forward.
✓
Goes beyond keywords to understand what buyers really want
Interprets how people actually ask for homes and adapts the conversation in real time.
✓
Email nurture campaigns that run automatically
Automates email follow-up so long-cycle prospects stay engaged.
✓
Promote additional services at the right time
Introduces core services in-context so more leads explore additional options.
✓
Multilingual support built in
Supports multilingual engagement so more visitors can get answers quickly.
✓
Plug-in deployment (no site rebuild)
Deploys on your current site without a rebuild, redesign, or heavy engineering lift.
✓
Route leads based on agent fit
Matches leads to agents using roster details, routing rules, and lead context.
✓
Compliance-focused conversation guardrails
Built-in protections to keep conversations compliant, safe, and on-brand.
Customer proof
Ready to streamline BoomTown with Roof?
See how to qualify faster and route leads to the right person sooner.
Talk to salesPersonalization that keeps momentum
Built for real estate workflows, Roof AI responds instantly, captures what matters, and supports stronger handoffs to agents. Check out more on the key use cases and outcomes in one place.
AI that fits your real estate workflow
Roof AI helps visitors search in their own words, get instant responses, and stay engaged longer without extra effort from your team. Get the full breakdown and understand how Roof AI improves your lead generation.
FAQs
Who's it for? +
Roof AI is for brokerages that want an MLS-aware AI assistant on their website to qualify intent and book appointments from existing traffic. BoomTown is for teams and brokerages that want a real estate CRM and lead management platform (often paired with paid lead gen) to run follow-up, routing, and pipeline in one system.
How does it work? +
Roof AI runs on your site to answer listing and buyer/seller questions 24/7, capture intent, and route booked appointments/leads into your workflow. BoomTown provides the “system of record” for leads – CRM, pipeline tracking, and automation – plus optional services like Success Assurance, where a concierge team qualifies and nurtures leads on your
How is it priced? +
Roof AI uses demo-based pricing for enterprise brokerages (not a public rate card). BoomTown is also typically demo/contract priced, and total cost can vary based on package scope (CRM, website, lead programs, concierge services) and, where applicable, advertising spend.