Lead types explained
The lead intent categories Roof AI uses and how they map to follow-up and routing.
Roof AI classifies each lead by intent, what the visitor was trying to do based on what they asked during the conversation. This classification shows up in your lead notification email and is used for routing. Lead type classification is available on Intelligence and above.
The different lead types
| Lead type | What it means | Common question patterns |
|---|---|---|
| Buyer | Interested in purchasing a property | Availability, price / offer, showing request, financing |
| Renter | Interested in leasing a property | Monthly rent, lease terms, move-in date, pet policy |
| Seller | Interested in listing and selling a property | Home value, listing timeline, prep, listing consult |
| Mixed | Multiple intents | Typically buying and selling a property, unclear primary intent |
| Recruit (Full service tier only) | Interested in joining your brokerage | Joining inquiry, lead gen support, training |
How lead types are used
Lead types reflect conversation intent – they tell you what the visitor was asking about, not necessarily what they'll do next. Use them as a starting point for follow-up, not a guarantee of outcome.
Lead type classification and routing are available on the Intelligence and Full service tiers. On these plans, a buyer lead can automatically go to a buyer's agent, and a seller lead to a listing specialist. See Lead routing overview for how to configure this.