Understanding your results
The different result types you'll see in Roof AI, what each one means, and how to read early performance.
Results in Roof AI show up in a few different ways, and they don't all mean the same thing. Here's what each one measures and how to think about it.
Key results
| Result type | What you’ll see | What it means | Examples | Notes |
|---|---|---|---|---|
| Engagement signal | Conversation: | Visitors are engaging on your listing page instead of bouncing or only skimming. | - Chats started | Engagement ≠ intent – some conversations are simple info-gathering. |
| Intent signal | High-intent signals: | Visitors are moving from browsing to evaluating, comparing, or requesting specifics. | - “Is this still available?” | Intent varies by listing. Classifying intent can be explicit (buttons) or inferred (message content). |
| Lead signal | Lead: | A visitor shared contact details or asked to be contacted. | - Contact info captured | Lead quality depends on follow-up speed and routing accuracy. Make sure lead emails go to the right inbox. |
| Conversion signal | Conversion: | A measurable business outcome that happens after a conversation or lead. | - Form submission | Conversions only work as a metric once agreed on what counts and how it’s tracked. |
How to read early performance
In your first week, don't optimize – observe. You're establishing a baseline.
What to look for in week 1:
- Is the assistant loading and responding correctly on your listing pages?
- Are lead notifications reaching the right inbox?
- Are you seeing conversations, or silence? Silence usually means a script install issue, not a lead volume problem
What to look for in month 1:
- Are engagement rates consistent across listing pages, or concentrated on a few?
- Are intent signals converting to leads at a reasonable rate? If you're seeing lots of intent signals but few leads, your assistant may need to be more direct in capturing contact info
- Is lead routing working – are the right agents receiving the right leads?
Don't draw conclusions from your first week of data. A meaningful baseline takes 3-4 weeks of consistent traffic.
Questions?
If your results look off or you're not seeing what you'd expect, check the troubleshooting section of the help center or email us at support@roof.ai.